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Cole Anderson

Growth & GTM Strategy

πŸ“ Austin, TX, USA

🟒Aping In

Growth and GTM strategist with experience scaling communities, driving partnership pipelines, and executing go-to-market strategies in Web3, decentralized AI, and sports analytics. Background in ecosystem development, social media growth, AI integration, and blockchain incubator leadership.

Work Preferences

Salary

USD 65,000

Skills

Decentralized AI8/10
Web3 / Blockchain8/10
Community Management8/10
Social Media & Thought Leadership8/10
Growth Marketing8/10
Generative Art (7/10)AI Automation (Zapier) (7/10)Notion (7/10)Fundraising (6/10)CRM Integration (6/10)Go-to-Market Strategy (6/10)Partnership Strategy (6/10)Prompt Engineering (6/10)Ecosystem Development (6/10)Microsoft Office 365 (6/10)NFT / Digital Assets (6/10)Data Scraping (5/10)Figma (5/10)Canva (4/10)

Work Experience

Growth Lead

404β€”GEN

Jul 2025 β€” Dec 2025

Owned go-to-market and partner acquisition strategy for a decentralized 3D AI platform, driving 20+ executive-level partnership meetings and building an outbound pipeline of 80+ strategic partners. Drove 44K organic impressions/month on X/Twitter. Represented the company at industry conferences and designed internal workflow systems in Notion.

GTM Lead

The Locker Room

Jan 2025 β€” Present

Scaled a subscription-based sports-betting analytics community from 0 to 6,400+ members, generating $300K+ in revenue in the first quarter. Built X/Twitter funnels, designed community engagement initiatives reducing churn by 10%, and leveraged Canva and Photoshop to support acquisition of 10K members.

Incubator Program Director

Texas Blockchain

Dec 2023 β€” Dec 2024

Scaled the incubator program, managing 4 student executives, producing 32 mentor-led workshops, and organizing 2 Demo Days. Increased non-dilutive grant capital by 140%, expanding capacity from 2 to 4 startups. Managed relationships with a16z Crypto, Collab+Currency, Avalanche, and others.

Incubator Head of Talent

Texas Blockchain

Aug 2023 β€” Dec 2023

Built and managed the intern recruiting pipeline, sourcing 50+ applicants and matching 12 student interns with portfolio startups. Maintained program progress tracking and participant accountability.

AI Integration Lead

Knowledge Leaders

Jun 2023 β€” Jan 2025

Implemented AI automations via Zapier across executive-search operations, saving 10+ hours/week. Evaluated and integrated an LLM platform into the firm's CRM. Delivered training sessions and created internal documentation to support firm-wide software adoption.

Project Manager

Cosmic Eternals

Jun 2022 β€” Nov 2022

Managed the offshore development of 3,000+ 3D NFTs while coordinating a 10-week go-to-market strategy.

Education

University of Texas at Austin

BA Β· Economics, Minor in Business

? – 2024