Aspen Cherrito
Co-Founder & Operations | DeFi & Web3
📍 Miami, FL
Co-founder with hands-on experience in DeFi protocol deployment, smart contract audits, BD partnerships, and community operations. Background in brand leadership at DeFi protocols, crypto content creation, and independent trading across crypto and traditional markets. BSc Economics & Management from LSE.
Work Preferences
Salary
USD 85,000
Skills
Work Experience
Co-Founder & Operations Lead
Solify Socks LLC
Jul 2025 — Present
Closed ~300 wholesale accounts through direct outreach to ~3,000 contacts, personally driving majority of revenue from zero; built a custom email automation pipeline. Built end-to-end operations for a wholesale consumer brand including supplier negotiations, inventory management, partner onboarding, and fulfillment. Pivoted business model from DTC to wholesale-only.
Co-Founder & Operations
DeFi Protocol
Jan 2025 — Present
Co-founded and deployed a DeFi protocol end-to-end, leading smart contract audits (Foundry), partner integrations, referral infrastructure, and multi-step early access launch from zero. Secured BD partnerships with institutional DeFi platforms; built and deployed Telegram moderation and tracker bots on Railway and drove community operations and content strategy.
Brand Lead
Cryptex Finance
Aug 2022 — Jun 2023
Led brand and community operations for a DeFi protocol, managing social channels, partnership communications, and community engagement across DAO governance cycles. Coordinated cross-functional launches aligning product and engineering teams with community-facing timelines and governance communications.
Video Editor & Social Media Manager
The Aubservation / Taiki Maeda's Podcast
Aug 2022 — Aug 2024
Grew channel to 150,000+ views in four months by systematizing content operations, editorial calendars, and multi-platform distribution for a crypto podcast.
Crypto Content Creator
ONE37PM / Cryptex Finance
Jan 2022 — Dec 2023
Produced daily short-form crypto news content for consumer and institutional audiences; negotiated freelance contracts and delivered explainer scripts for institutional DeFi protocols.
Independent Trader
Financial Market Trading
Apr 2020 — Present
Managed a personal investment portfolio across crypto, DeFi, and traditional markets; built proprietary Solana wallet tracking tools and developed deep expertise in stablecoins, delta-neutral strategies, and derivatives.
Education
London School of Economics and Political Science
BSc · Economics and Management
? – 2025
London School of Economics and Political Science
Marketing Summer Program
2025 – 2025
University of Melbourne
Young Leaders Program
2019 – 2019