Joseph Zammit
CMO & CSO | Fintech, Crypto & Web3 | From DLT Regulation & Neobank Launches to L1 Expansion
📍 Xemxija, Malta, Europe
With over 25 years at the intersection of marketing, strategy, and regulation, Joseph has helped design Malta's pioneering DLT framework, launched Malta's first neobank, and leads global marketing and strategy for CrossFi, a Layer 1 bridging banking infrastructure with Web3 rails across Europe, Asia, and beyond.
Work Preferences
Salary
EUR 120,000 – 150,000
Skills
Work Experience
Chief Marketing Officer
CrossFi [Cross Finance]
Dec 2024 — Present
Leading global marketing and strategy for CrossFi, a Layer 1 connecting traditional banking infrastructure with Web3 across Europe, Asia and other key markets. Owning narrative architecture and positioning across regulators, institutional partners and crypto-native users. Designing regulation-aware GTM strategies under PCI-DSS and card-network constraints. Key achievements: 500K monthly active wallets, ~1M-strong community, direct partnership with Visa, 9M+ successful transactions, successful mainnet launch, PCI DSS certification.
Head of Marketing
Lama Technology Group
May 2024 — Dec 2024
Spearheaded the launch of the Lama app, a hybrid platform integrating Euro accounts, crypto wallets and Visa debit cards. Designed and executed go-to-market strategy combining digital campaigns, influencer partnerships and content marketing, leading to a 25% increase in app downloads in the first post-launch quarter. Built and engaged a crypto community via Discord, Telegram and Twitter.
Head of Marketing & Communications
Calamatta Cuschieri Finance Group
Mar 2021 — May 2024
Led the market launch of Moneybase, Malta's first Neobank, developing integrated crypto and Web3 marketing campaigns. Built a crypto-focused social and content strategy increasing engagement by 50%. Launched new crypto product lines and recruited and led a high-performing marketing team.
Head of Marketing & Communications
Chetcuti Cauchi Advocates
Aug 2018 — Feb 2021
Played a pivotal role in the development and enactment of the world's first comprehensive DLT legislation in Malta, including the Malta Digital Innovation Authority Act, the Innovative Technology Arrangements and Services Act, and the Virtual Financial Assets Act. The firm was recognised as Blockchain Law Firm of the Year.
Head of Branding, Marketing & Communications
Paragon Finance Group [Europe]
Sept 2016 — Jul 2018
Developed and executed strategic marketing plans resulting in a 30% increase in brand recognition. Organised and executed industry events, webinars, and seminars to elevate the company's brand.
Marketing & Communications Director
John Wilson Independent Studios
Jan 2013 — Sept 2016
Managed high-profile accounts for key financial institutions in Malta and pan-European marketing campaigns. Oversaw the full lifecycle of client campaigns from concept development through execution across traditional and digital channels.
Marketing & Communications Director
Lighthouse Communications Ltd
May 2010 — Nov 2012
Led high-impact communication initiatives including the Vision 2015 strategic plan positioning Malta as a global leader in six key economic sectors. Played a key role in launching Mediterranean Bank. Previously served as strategic consultant to the Minister of Finance and Prime Minister Lawrence Gonzi (2006-2008).
Senior Sales & Marketing Executive
MediaToday Company Ltd.
Nov 2003 — Jun 2008
Senior Sales & Marketing Executive
JD Investments
Feb 2001 — Nov 2003
Education
Curtin University
Online Buyer Behaviour Analysis (Research Program)
2020 – 2023
Curtin University
MSc · Marketing Science - Data Analytics - Online Behaviour
2018 – 2020
The University of Salford
MSc · Digital Marketing
2016 – 2017
University of Malta
BSc (Hons) · Communications/Marketing/Marketing Management
2002 – 2005