
Marketing Manager / Growth Marketing Leader in Crypto
๐ Germany
Experienced Web3 marketing professional with roles at PancakeSwap, Data Lake, and Zondacrypto. Specializes in growth marketing, user acquisition, community building, and crypto strategy. Led token launches, scaled communities to 50K+ followers, and contributed to platforms with $2.5T+ trading volume.
Salary
EUR 60,000 โ 80,000
ZondaCrypto
Jul 2024 โ Present
Lead Italian market growth strategy for a top regulated European crypto exchange. Execute high-impact campaigns and partnerships with major brands (Juventus FC, Atalanta BC, Bologna FC). Manage collaborations with global ambassadors. Drive user acquisition and brand growth through multi-channel marketing initiatives. Oversee social media strategy, influencer marketing, and content direction.
Data Lake
Mar 2022 โ Jul 2024
Transitioned from advisor to CMO; owned end-to-end marketing strategy and execution. Led successful token launch, driving 25x price increase to $35M market cap. Scaled community on X to 50K followers with ~10K organic engagements per post. Directed user acquisition & retention campaigns across Web3 channels. Supported fundraising efforts and strategic partnerships in crypto/Web3 ecosystem.
PancakeSwap
Dec 2020 โ Mar 2024
Joined early-stage team; built and scaled the Italian-speaking community from scratch to 4000 active members. Promoted to Growth Marketing Manager; co-led a team of 15 members alongside CMO. Designed and executed data-driven growth strategies. Managed high-impact partnerships and coordinated multi-channel marketing campaigns. Contributed to growth of a platform reaching 140M+ users and $2.5T+ trading volume.
BSc ยท Business Administration and Economics
2019 โ 2022