Yu Wing Tung, Isabella
Business Development · Sales · Partnerships · Crypto Marketing · Content Creation
📍 Hong Kong
Web3 BD and marketing professional with 4+ years in crypto DeFi and a strong B2B sales track record. Founder of YieldClub and CT threadooor with 6K+ followers. Drives DeFi adoption through institutional strategies, KOL connections, and go-to-market execution.
Skills
Work Experience
Growth Lead
Threshold Network
May 2025 — Mar 2026
Coordinated vault partnerships & revenue share discussions with Ember, Midas, Lagoon, BitVault, Concrete, and MEV Capital; onboarded Chinese-speaking LPs to expand tBTC's reach across APAC. Drove tBTC/xBTC LP listing on OKX Wallet — $3M+ peak deposits; enabled cross-chain liquidity on Sui and Starknet; partnerships with Morpho and Bluefin. Led KOL DeFi content coverage (@stacy_muur); tracked performance via Dune Dashboard; represented Threshold at industry conferences.
BD Manager
Cobo
Nov 2023 — May 2025
Promoted affiliate referral program to institutional clients; tracked referral pipeline via Salesforce and communicated recurring custody fee revenue share structure. Drove $220M+ TVL in Cobo Argus via partnerships with Lybra, GMX, and Paraswap; coordinated ParaSwap API integration via PIP-41 grant. LP onboarding across Solv, Bedrock, Babypie; integrated Pendle; forged Scroll L2 partnership; built EigenLayer pre-deposit strategies for DeFi-native institutions.
Community Council Member
Swell Network
May 2023 — Present
Educational content for Ethereum & LSD community. Data analytics & monthly development updates.
Assistant Manager
Hailstone Labs
Apr 2022 — Nov 2023
Led KOL DeFi content coverage and activation — incl. @DefiIgnas on Platypus; managed GTM, AMAs, token sales across Twitter, Telegram, Discord. Drove $1.2B+ peak TVL — Platypus Finance and $200M+ peak TVL — Wombat Exchange via pre-deposit & incentive campaigns. Secured PancakeSwap IFO listing and CEX listings for Platypus, Wombat, and Sable Finance.
Asian Market Ambassador Lead
Aperture Finance
Apr 2022 — Dec 2023
Telegram & Discord community management. Recruited & evaluated KOLs for product promotion.
Executive Officer
The Hong Kong Government
Jun 2018 — Apr 2022
HRM and administrative functions: manpower planning, performance management, training & development, conduct and discipline.
Education
UC Davis
Student Exchange Program
2015 – 2015
The University of Hong Kong
BA · English & Translation
2012 – 2016