Carlos Valdes

Web3 Growth & Marketing Professional

Mexico/Remote (can relocate anywhere in the world)

Twitter / XDiscord: VCVCOMEDYMessage on Telegram

🟢Aping In

Social Media and Communications Specialist with 5+ years of full-time experience in DeFi, tokenization, and onchain finance. Proven ability to translate complex financial and DeFi concepts into compelling narratives that resonate with both institutional and crypto-native audiences. Owned brand voice and content strategy for 10 client accounts across my time at a Web3 marketing agency with a $50B+ combined FDV client portfolio, including RWA, privacy infrastructure, DeFi, and structured product projects. Generated 30M+ total impressions: 15M+ on personal X account @VCVCOMEDY, and 15M+ across managed brand accounts. Highly autonomous, fast-moving, and deeply embedded in the crypto and DeFi ecosystem since 2021. AI-native: Claude, ChatGPT, Gemini, Grok, and Freepik are core daily tools. Anthropic certified: Claude 101, AI Fluency: Framework & Foundations, AI Fluency for Students. Professionally bilingual in English and Spanish, with basic proficiency in French and Portuguese.

Work Preferences

Salary

USD 30,000 – 150,000

Skills

AI Tools (ChatGPT, Claude, Gemini)10/10

Bilingual Execution (EN/ES)10/10

Campaign Execution & Tracking10/10

Canva10/10

Community Management10/10

Content Creation & Copywriting (10/10)DeFi (10/10)DeFi/CEX Ecosystem (10/10)Educational Content Production (10/10)Social Media Strategy (10/10)Token Positioning & Narrative (10/10)Web3 Growth & Marketing (10/10)KPI Analysis & Reporting (10/10)LATAM Crypto Market (10/10)Layer 2 (10/10)Figma (8/10)KOL Relationship Management (8/10)Event Coordination (7/10)

Work Experience

Senior Web3 Growth & Marketing Lead

Movimentum

Jan 2025 — Jan 2026

Drove growth and engagement for 7 client accounts at a Web3 agency with a $50B+ FDV portfolio including Story Protocol, Zano, KernelDAO, Spacecoin, EstateX, KulaDAO, and HY Foundation. Executed campaigns across CoinMarketCap and Binance Square, coordinated KOL partnerships, tracked campaign KPIs, delivered performance reports, and produced educational and promotional content. Generated 10M+ cumulative impressions.

Community Manager & Growth Specialist

Penumbra (via Radiant Commons)

Jan 2024 — Jan 2025

Managed Penumbra's community presence across Discord and X. Hosted weekly educational workshops on protocol mechanics, led outreach campaigns ahead of a major protocol launch, monitored sentiment, flagged FUD, and aligned messaging with the core team.

Community Growth & Engagement Specialist

SMOK3 / Time Of Emergence / dob

Jan 2024 — Dec 2024

Community growth, engagement campaigns, event hosting, WL curation, and content execution across multiple NFT projects.

Community Manager

Lost Realms

Jan 2022 — Jan 2024

Spanish-language community growth and collab management; built and maintained relationships with high-value community members over 2 years. Communities ranged from 50,000 to 500,000+ members.

Alpha Provider

Truffle / La Cueva / Zenith

Jan 2022 — Jan 2024

Provided market intelligence and trading insights to active crypto communities across multiple platforms (2022-2024).

Community Manager

Kahiru / Emoheads / HAPEBEAST

Jan 2021 — Jan 2022

Community management and growth across multiple NFT projects simultaneously.