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KJ

Kofi J. Whelan

Digital Content Producer

๐ŸŸขAping In

Content strategist and editorial operator who builds AI-enabled content systems that scale. Has hired and trained teams from scratch, developed GEO-optimised workflows for AI search visibility, and contributed to large crypto fundraises where content was the primary acquisition channel. Sharp editorial instinct for cutting through the algorithm.

Work Preferences

Salary

USD 48,000 โ€“ 110,000

Skills

Content Strategy9/10
Crypto/Web3 Content9/10
Launch Messaging & Positioning9/10
Long-Form Writing9/10
Editorial Management9/10
Team Leadership (8/10)Crypto Fundraising Narratives (8/10)Generative Engine Optimisation (GEO) (8/10)Investment Thesis Development (8/10)SEO Content (8/10)AI Research Workflows (8/10)Prompt Engineering (7/10)On-Chain Analysis (Dune & Nansen) (7/10)PR & Media Relations (7/10)

Work Experience

Content Lead

Omni Labs

Oct 2025 โ€” Mar 2026

Built and led a freelance content team of 8 writers from scratch, scaling output to 16 articles per day. Developed AI-assisted content workflows including prompt templates, SOPs, and editorial style guides. Trained writers on Generative Engine Optimisation (GEO) for AI search visibility across ChatGPT and Perplexity. Headed content strategy for a project that raised over $5M in bear market conditions. Served as lead editor across all output, establishing quality benchmarks.

Digital Content Producer

Blockovate

Oct 2024 โ€” Jul 2025

Led narrative and messaging strategy across 5+ crypto project launches, contributing to fundraising outcomes including one $11M raise. Secured dozens of recurring PR placements in Cointelegraph and other major crypto publications. Inherited a 6-person editorial team and trained them to deliver publish-ready first drafts within 4 weeks. Wrote positioning copy distilling complex crypto products into clear value propositions. Owned the full content pipeline across video scripts, publication copy, SEO content, and launch calendars.

Research Analyst

Blocmates

Jan 2024 โ€” Present

Independently authored 10+ long-form investment theses (3,000โ€“6,000 words) for a gated subscriber community of ~420 paying members. Published high-conviction calls with strong returns, including an early position on Circle and early identification of the AI-crypto narrative. Contributed to ~15% subscriber base growth. Developed original macro and narrative-driven frameworks, translating on-chain signals into actionable investment theses for retail crypto investors.

Freelance Contributor

Coingecko

Oct 2023 โ€” Jul 2024

Produced long-form educational content bridging technical crypto concepts and general audiences.

Education

University of Sheffield

BA ยท Philosophy and Politics

2017 โ€“ 2020