Eliane Caceres
Social Media & Marketing Strategist
📍 Asuncion, Paraguay
Web3 and AI marketing strategist with 10+ years in digital marketing and 3+ years driving growth for blockchain and AI infrastructure projects. Led high-impact social and content strategies for ecosystems including Filecoin Foundation, Nevermined, Earn Alliance, and BeInCrypto, generating 4.5M+ organic impressions, +300% engagement growth, and community activations with +5,000 participants.
Work Preferences
Salary
USD 36,000 – 75,000
Skills
Work Experience
Senior Content Strategist
Jayne Agency
Oct 2025 — Mar 2026
Led developer-focused content strategy for Filecoin Foundation and Nevermined, owning full cycle from research and ideation to calendar management. Produced ecosystem storytelling and technical content across X, LinkedIn, Bluesky, and documentation supporting developer adoption and infrastructure awareness. Created high-frequency content translating topics such as decentralized storage, AI agents, and micropayments into accessible value propositions.
Marketing Lead
Alias App
Apr 2025 — Jun 2025
Built the go-to-market (GTM) strategy for launch including positioning, messaging, and channel strategy. Conducted target audience interviews and competitive analysis to identify product differentiation and market positioning. Defined and executed the brand's content strategy, increasing social reach by 40% within the first 4 weeks.
Marketing & Content Lead
Seedworld
Dec 2024 — Mar 2025
Managed and mentored a cross-functional team of 5 across content, design, and community. Increased publishing frequency by 60% while maintaining quality, resulting in 3x higher average reach per post. Rebuilt the content calendar and campaign workflow from scratch, reducing content turnaround time by 50%. Led creator outreach and KOL partnerships to support co-marketing campaigns with gaming guilds and ecosystem partners.
Lead Social Media Manager
Earn Alliance & Last Remains
Apr 2024 — Oct 2024
Launched 10+ social campaigns generating 4.5M+ organic impressions and a 300% increase in engagement on X. Increased video views by 500% and link clicks by 200%. Led co-marketing campaigns with Avalanche, Ronin Network, Pixel, The Sandbox, and PlayDeck. Led planning and execution of 12+ X Spaces, livestreams, and AMAs resulting in a 250% increase in attendance. Led social growth campaigns generating 200K+ impressions and 54% engagement rate for Last Remains.
Global Social Media Manager
BeInCrypto
Jun 2023 — May 2024
Led organic social strategy across X, LinkedIn, TikTok, Instagram, and Facebook, increasing average monthly engagement 300%. Drove adoption of BeInCrypto's Web3 Jobs Board, generating 1,000+ new user signups. Conducted analytics reviews and A/B testing. Produced video content and redesigned reporting frameworks.
Lead Social Media Strategist
Emoji DAO & Double Protocol
May 2022 — Apr 2023
Supported execution of community events in Decentraland attracting 5,000+ total participants. Managed co-marketing initiatives with 10+ partners including games, DAOs, and guild communities. Led content strategy and copywriting across X, Discord, Medium, and LinkedIn. Created and published biweekly product updates and led internal department briefings.
Marketing Strategist
Various Marketing Agencies & Boutique Agency
Jan 2015 — Dec 2021
Worked across 3 leading marketing agencies managing campaigns for multinational brands across retail, consumer goods, health, and entertainment. Later founded a boutique agency leading strategy, influencer partnerships, and campaigns for 20+ brands.
Education
University (B.A. institution not specified)
BA · Marketing & Advertising
Vanderbilt University
Generative AI Leadership & Strategy
Vanderbilt University
AI & Prompt Engineering
University of Nicosia
Advanced Blockchain & Digital Currencies