Ipshita Kumar

Product, Marketing, and Global Events Leader

📍 Lisbon, Portugal

🔴HODLing

Detail-oriented Product, Marketing, and Global Events Leader with 8+ years of experience scaling products, marketplace, and consumer ventures in Europe, the UK, the US, and APAC. Generated $3M+ in new business, skyrocketed agency performance by 120% YoY, and produced 100+ experiential activations.

Skills

Go-To-Market Strategy10/10

NFT Strategy & Activations10/10

Brand & Product Marketing10/10

Public Speaking10/10

C-Suite Advisory10/10

Vendor & Contract Negotiation (10/10)Web3 / Crypto Marketing (10/10)Cross-Cultural Communication (10/10)Team Leadership & Mentorship (10/10)Experiential Activations (10/10)Global Event Strategy (10/10)Sponsorship & Partnership Development (8/10)Community Growth (8/10)Budget Ownership & Financial Reconciliation (8/10)OKR & KPI Design (8/10)Event Technology Platforms (7/10)Web3 Infrastructure (6/10)Business Development (6/10)CRM Systems (6/10)Analytics & Reporting (6/10)

Work Experience

VP Brand Innovation

Hype

Feb 2023 — Present

Amplifying visibility of top crypto marketing agency's onchain clients via fresh service offerings generating $2M in revenue. Launched and scaled global events department hosting 60+ experiences per year. Led brand marketing team of three, securing speaking engagements, developing merch, and submitting work to Cannes Lions. Built and mentored a team of six marketers & creative producers. Pioneered Sponsorship Concierge subservice securing $200K in three months. Conceived original event IPs scaled worldwide.

Head of Research & NFTs

Hype

Dec 2021 — Feb 2023

Incubated Metaverse Studio and a portfolio of five luxury web2 clients, surging agency revenue by 120% in the first year. Launched Hype Research, an insight & foresight brand reaching 1M+ report downloads. Equipped brands like Pernod Ricard, Telefonica, Louboutin, Lacoste, and Puma with inaugural NFT activations and advised on crypto monetization.

Co-Founder; Chief Business Officer

Lemonade

Aug 2018 — Oct 2021

Steered launch of an offline events platform connecting multidisciplinary creatives with living room hosts. Onboarded 2000+ verified creators and first 50K users across Australia, Canada, India, Spain, UK, and US. Overachieved sales goals by 200% with $400K in revenue, helping raise $1.7M in seed capital. Orchestrated 45+ brand partnerships and led a team of four community operations managers.

Business Development Executive

Hosco

Aug 2017 — Jul 2018

Drove business development in English-speaking markets for a hospitality-centric recruitment platform. Won contracts with five-star hotels in Europe, focusing on Netherlands and UK. Owned the full sales cycle from lead generation to closing, consistently meeting and exceeding monthly sales targets.