Nathan Shamban

Led GTM planning and execution for web3 game launches across pre-launch, TGE, NFT sales, and full player lifecycle. Drove pre-registration for MetalCore to 125K sign-ups. Scaled Shardbound player base to 100K+ users while reducing CPI by 50%. Developed NFT mint strategy leveraging partnerships, free mints, community collabs, and paid media.

Led positioning, creative, and channel strategy for a Series A NFT collectibles platform. Created strategy for NFT launches including Star Wars, Masters of the Universe, and Cryptoys IP. Built email workflows on HubSpot, growing an email list of 300K+ and 60K+ unique platform accounts. Developed a 360° He-Man campaign driving a 400% increase in sales vs. prior quarter.

Led GTM strategy for the first-ever NFT drops using Paramount IP. Built a 360° marketing plan for the first-ever Star Trek NFT drop delivering $2M+ revenue in under 24 hours. Drove 10K+ new account sign-ups around Top Gun: Maverick. Sold-in and launched the new Nickelodeon Twitter handle, gaining 20K+ followers organically in 24 hours.

Led player-first marketing across social, CRM, VIP, community, and creative for MARVEL Strike Force. Delivered record revenue of $25M+/month and 500K+ DAU. Launched a web store anchored by a sweepstakes partnership that generated 135K+ entries. Led segmentation, monetization, and messaging research informing an 18-month product roadmap.

Built and led the US brand partnerships division for a European soccer media publisher. Grew US revenue 4x YoY leading accounts including Uber, EA Sports, Heineken, Audi, and Tag Heuer. Created an integrated global campaign for Uber's Manchester United partnership presented at Cannes.

Led UX/UI and brand positioning for DC Universe, the first-ever DC Comics streaming app, working with Warner Bros. Digital and DC Comics. Established brand guidelines and extrapolated across all marketing channels.

Brand management lead with a team of 5 for Activision and Google across global campaigns. Led Google team driving Search consumption on mobile and launching Google Assistant. Embedded at Activision leading global consumer marketing for the Skylanders: Imaginators $20M campaign resulting in 20% YoY sales growth. Produced award-winning Call of Duty campaigns.

Led strategic and creative development of integrated global campaigns for Xbox including TV, E3 promotions, and digital content. Oversaw holiday 2012 campaign resulting in Xbox becoming the #1 selling console that year.

Led global strategic and creative development for EA Sports, collaborating across advertising, game dev, social, and media teams. FIFA Soccer 12 sold 3.2M copies in its first week.

Account lead for the Effie and Cannes award-winning NBA rebrand and 'Where Amazing Happens' campaign. Led 360° campaigns for F500 brands including the NBA, Comcast, HP, Adobe, Propel, and Chevrolet Trucks.