Nishit Mehrotra

Head of Marketing | Developer Ecosystems, Technical GTM & Crypto-AI Infrastructure

📍 New Delhi, India

🔴HODLing

Head of Marketing with 8.5+ years building developer-focused marketing functions at global crypto and AI infrastructure companies. At Polygon and Aethir, built marketing teams from 0 to 20+, owned budgets and performance metrics, and led full-funnel GTM spanning developer acquisition, community growth, content, and enterprise positioning. Specialises in translating technically complex products into clear developer narratives.

Skills

AI Infrastructure Marketing10/10

AI-First Marketing Workflows10/10

Community Building (Discord, Telegram, X)10/10

Conference & External Representation10/10

Content Strategy & SEO10/10

Crypto/Web3 GTM (10/10)DeFi/DePIN/Web3 Ecosystem (10/10)Developer Ecosystem Growth (10/10)Launch Playbooks (10/10)Marketing Budget & Performance Ownership (10/10)PR & Earned Media (10/10)Team Building & Leadership (10/10)Technical Product Marketing (10/10)Open-Source & Protocol Marketing (9/10)Performance Marketing (8/10)Developer Onboarding & Acquisition Funnels (8/10)Google Ads (8/10)Google Analytics (8/10)HubSpot (8/10)

Work Experience

Marketing Director — Developer GTM, Community & Ecosystem Growth

Aethir (AI x Web3 Infrastructure)

Apr 2024 — Jan 2026

Led global marketing for a decentralised GPU compute platform at the intersection of AI and Web3. Owned full marketing function supporting $147M+ ARR. Built and led 20-person cross-functional marketing team. Scaled community to 54K+ Discord engagements and 620K+ Telegram impressions. Secured 500+ media placements. Represented Aethir at conferences and developer events co-marketing with EigenLayer and Solana reaching 45K+ attendees.

Global Ecosystem Marketing Director — Developer Growth & Technical GTM

Polygon Labs

May 2021 — Feb 2023

Led global developer ecosystem marketing for Polygon's core infrastructure products: zkEVM, Supernets, Polygon ID, and Avail. Designed and ran Polygon's Mass Adoption Program onboarding 50,000+ dApps. Scaled @0xPolygon from 150K to 1.5M+ followers in under 24 months. Secured 1,000+ media placements. Built and scaled marketing team to 20+ members. Increased platform traffic by 500% via developer content and SEO programs.

Community & Social Media Manager

CrackVerbal

Sept 2020 — May 2021

Social Media & Content Manager

Ministry of Health & Family Welfare, Govt. of India

Apr 2020 — Jun 2020

Digital & Product Marketing Manager

Liechtenstein Cryptoassets Exchange

Apr 2019 — Nov 2019

Led GTM for an early-stage regulated crypto exchange, scaling from 0 to 20K users in 2.5 months. Developed product positioning, developer and user onboarding strategy, and multi-channel acquisition campaigns. Managed 5-person marketing team executing SEO, competitor analysis, and performance marketing across European and Asian markets.

Founder & CMO

Markhit Studio / Markhit Consultancy

May 2018 — Present

Marketing consultancy advising AI infrastructure, crypto, and B2B tech platforms on developer GTM, ecosystem growth, and positioning. Advised 500+ Web2 and Web3 companies including Adobe and Disney Accelerator. Built developer acquisition playbooks and multi-channel growth frameworks. Supported token launches, open-source platform GTM, and crypto-native developer acquisition across DePIN, DeFi, and AI verticals.

Digital Media Analyst

YouTube via Concentrix

Jul 2017 — Feb 2018

Education

GGSIPU (Guru Gobind Singh Indraprastha University)

BCA · Computer Applications