Marketing Lead | Institutional Crypto
📍 London, UK
A marketing leader with five years of experience scaling Ethereum technologies. Worked with leading crypto brands like Obol, Across Protocol, and Arrakis Finance. Portfolio includes institutional-grade reports, end-to-end GTM campaigns, and thought leadership content. Knowledgeable on staking, the MEV supply chain, and cross-chain interoperability.
Obol
Jul 2025 — Present
Owning content and communications for the Ethereum staking project with a focus on campaign execution, sales enablement, and brand building. Highlights include three flagship reports with support from organizations like Lido and the Ethereum Foundation.
Arrakis Finance
Sept 2024 — Jun 2025
Leading marketing, content, and GTM strategy for the onchain market maker. Owned several campaigns including the project's HOT AMM and Uniswap V4 launches. Produced content that elevated the brand and drove inbound leads.
UMA and Across Protocol
Feb 2023 — Aug 2024
Delivering longform content for UMA and Across' blogs and social channels, including research-based essays, product announcements, and think pieces. Organised the GTM campaign for the ERC-7683 standard in partnership with Uniswap Labs. Coverage predicted trends in prediction markets (UMA) and intents (Across).
Monolith and token.com
Nov 2020 — Aug 2024
Managing the content and editorial strategy for early Ethereum and Solana wallets. Compiled research reports, educational content, and product updates that supported user growth and engagement.
Crypto Briefing
Nov 2020 — Dec 2022
Reporting on breaking developments in the cryptocurrency ecosystem during the 2021 boom. Scaled the publication to two million monthly readers and published prescient reporting on major industry trends. Led a high-velocity newsroom of six writers and established Crypto Briefing as one of crypto media's most trusted voices.
fabric
Aug 2016 — Oct 2020
Overseeing content strategy for a global electronic music brand with 1.5 million followers. Managed the venue's editorial output and press relations while coordinating a team of writers and developing the brand's voice across digital channels.
BA Hons · French
2011 – 2015