Social Media and Community Lead
📍 Malaysia
Community and content lead with 5+ years of experience in decentralized technologies and community leadership. Specializes in organic growth, gamifying community experiences, and strategic planning for retail, developer, and Ambassador programs. Currently Social Media and Community Lead at PL Genesis, an accelerator under Protocol Labs.
Salary
USD 80,000 – 120,000
PL Genesis
Nov 2025 — Present
Executed multi-platform content strategy across X and Discord to drive brand awareness and community growth. Managed external partnerships and coordinated co-marketing campaigns. Acted as primary voice of the brand across X and Discord. Identified and secured strategic partnership opportunities to expand ecosystem reach. Monitored community analytics and adjusted content strategy.
Mantle
Jan 2025 — Aug 2025
Planned and executed 4 campaigns bringing over 10,000 participants. Organized and hosted weekly AMAs with ecosystem partners. Coordinated weekly community initiatives for engagement and education. Converted user feedback to product team's improvement loop. Led 300 content creators to produce over 20,000 content pieces in 4 months. Co-led 5 community stewards. Reached over 30,000 message engagements on Discord for a single campaign.
Gaia
Apr 2024 — Nov 2024
Designed and implemented a gamified Ambassador Program. Onboarded 10 to 30 Ambassadors in 4 months. Strategized a 25-city Hackathon series with virtual components. Over 1000+ Developer Outreach for dev focused events. Coordinated with 15+ partners on event setups. Consulted on community-building strategies and provided alignment for existing community managers.
Consensys
Oct 2023 — May 2024
Managed the Consensys Fellowship Program for early stage Web3 founders. Developed onboarding processes for founders and team members. Advised on community strategies pertaining to onboarding and gamification. Advised on NFT membership systems. Hands-on overall community experience and boosting engagement.
brainbot Technologies
Sept 2022 — Oct 2023
Worked on Beamer Bridge under brainbot's venture builder structure. Designed and implemented community onboarding processes. Built community strategies and executed community initiatives. Drafted and executed marketing strategies for Beamer Bridge. Conducted external community research, outreach, and grants/funding research.
Pier Two (formerly Tracer DAO)
Oct 2021 — Jul 2022
Planned and executed a contributor program with over 50 participants. Managed the Discord server and provided community support. Managed community games, activities, and announcement strategies. Implemented new onboarding flows and systems.
First Digital Trust
Sept 2020 — Oct 2021
Worked closely with co-founders and marketing team at a digital asset custodian in Asia. Managed client relationships with traditional and digital financial businesses. Coordinated with PR partners on media releases, copywriters for weekly articles, and designers for promotional materials.
Bachelor · International Business
2017 – 2020
Nautical Studies
2015 – 2017
2012 – 2013