Skip to content
Avatar

Sam

Ecosystem Marketing Manager

๐ŸŸขAping In

I've spent the past 3.5+ years building GTMs, content strategy, and partner marketing for protocols. Comfortable owning the full marketing function end-to-end: from positioning and launches to growth and community. Preferred sectors: Tokenization/RWA, TradFi X Crypto rails, Infrastructure sectors like interop, oracles and L1/L2s. More about me: https://www.notion.so/Sam-iBuyCatnip-33644177e8d78046adcbe8ebfd1fe84e

Work Preferences

Salary

USD 30,000 โ€“ 50,000

Skills

Community Management9/10
Social Media Management9/10
Ecosystem Marketing9/10
Go-To-Market (GTM) Strategy9/10
Web3/Crypto Marketing9/10
Copywriting (8/10)DeFi Protocols (8/10)Graphic/Visual Content Production (8/10)Discord Moderation (8/10)Brand Strategy (8/10)Campaign Management (8/10)Co-Partner Marketing (8/10)Content Creation (8/10)Solana Ecosystem (8/10)SEO (7/10)Blockchain Analytics (6/10)DeFi Analytics (6/10)On-chain Data (6/10)

Work Experience

Social Media Manager

Alvara Protocol

Jan 2025 โ€” Feb 2026

Sole marketer under the CMO, owning GTM strategies, content pipelines, and creative production for Twitter and LinkedIn. Averaged 185,000+ monthly views and 3.7% engagement rate. Owned GTM strategies for major product launches including ALVA token expansion to Base, Basket Lab's public debut, and BSKT Lab V2. Ran community and cross-partner campaigns. Role trajectory: Social Media Intern โ†’ Social Media Manager.

Ecosystem Marketing Associate

Wormhole Foundation

Jul 2024 โ€” Apr 2026

Took full ownership of ecosystem partner management and marketing operations across all Wormhole socials. Owned content & creative pipeline end-to-end, garnering 866,000+ views in under 3 months with 1.7% engagement rate. Led multi-week campaigns across X, partnered with ecosystem protocols on co-marketing launches, and contributed to the 2026 marketing & branding guide. Also scaled Discord, Telegram, and X communities and created standardized playbooks for community operations. Role trajectory: Community Manager โ†’ Sr. Community Manager โ†’ Ecosystem Marketing Associate.

Marketing Manager

GooseFX

Aug 2022 โ€” Jul 2024

Drove 600K+ impressions in one year and 3M+ total since joining. Boosted SEO to 500+ indexed keywords. Led design and scripting of brand asset videos, threads, and infographics. Moderated GooseGang community across Discord and Telegram, led bi-weekly town halls, initiated strategic outreach across the Solana ecosystem, and grew perps DEX signups by 150% with gamified trading contests.

Co-Founder

CATO

May 2021 โ€” Present

Launched the first CAT meme coin on Solana; won Rising Stars award at the 2021 Solana India Hackathon. Grew community from zero to 35,000+ on Twitter and 10,000+ on Telegram through organic content and engagement strategy. Led brand, content, and community strategy; achieved a peak market cap of $10M+.