Jacob Kowalewski
Chief Strategy Officer / Web3 Strategy & Marketing Leader
📍 London, United Kingdom
Nine years in crypto across strategy, go-to-market, and marketing. Built and led marketing functions from zero, owned product positioning and messaging for protocol launches, managed paid and organic campaigns through specialist agencies, and partnered with growth teams on onboarding, retention, and lifecycle comms. Comfortable operating across fundraising, product narrative, community growth, and cross-functional execution.
Work Preferences
Salary
USD 80,000 – 160,000
Skills
Work Experience
Chief Strategy Officer
t3rn
Dec 2021 — Aug 2025
First hire at composable, interoperable smart contract execution protocol. Scaled company alongside founder across product direction, marketing, operations, and fundraising. Built marketing and operations departments from zero. Owned product positioning, go-to-market strategy, and all external communications. Managed agency relationships with Wachsman and Scrib3. Led testnet campaign resulting in 9,000+ active solvers and 185,000 wallets onboarded. Drove investor-facing narrative for two Polychain-led funding rounds totalling $7.95m. Grew community from zero to 200,000+ across Discord, Telegram, and Twitter/X. Secured ecosystem grants from Arbitrum and Web3 Foundation. Managed a team of up to 12.
Head of Business Development
Lisk
Aug 2019 — Feb 2020
Blockchain application platform / Ethereum L2. Responsibilities included enterprise partnerships, competitor analysis, CEX listing strategy, relationship management, and regulatory classification. Co-authored the Lisk Business Paper. Secured top-tier CEX listings including Crypto.com and Kraken. Facilitated fiat-to-crypto exchange integration and external token staking within native wallet.
Education Lead
Lisk
May 2017 — Aug 2019
Based in Berlin. End-to-end ownership of Lisk Academy: content strategy, user journey design, SEO, conversion optimisation, product documentation, design agency management, UX/infographic design, event marketing, and media relations. Built Lisk Academy from zero to market-leading position with 100,000+ words of educational content and #1 Google rankings for high-competition blockchain terms, achieving 300%+ organic traffic growth YoY. Managed PR and paid media through Wachsman. Led community-driven localisation into Chinese, Vietnamese and other languages. Launched university partnership programme and established research collaboration with King's College London. Managed content team of 3.
Marketing & Business Development
Ecovision / Tripwire
Jan 2014 — Dec 2016
Marketing and business development at early-stage startups in London. Led B2B lead generation, SEO, and investor outreach. Helped raise £200,000 in VC funding. Grew social media followings from 0 to 10,000+.
Education
University of Nottingham
BA (Jt Hons) · English Literature & Russian Language and Literature
2011 – 2014
London Oratory School
A Levels & GCSEs
2005 – 2010