Ignacio Llanillo (Nacho)

Web3 Marketing Leader

Porto, Portugal

Twitter / XDiscord: nacho_lgMessage on Telegram

🟢Aping In

Web3 marketing leader with 8 years building positioning and GTM strategy for high-complexity B2B/B2C products, startups, and protocols. Co-founded a Binance-backed project that reached $875M FDV. Expert in positioning, product marketing, and ecosystem growth across DeFi and infrastructure.

Work Preferences

Salary

USD 90,000 – 180,000

Skills

Positioning & Messaging9/10

Go-to-Market Strategy9/10

DeFi9/10

User Acquisition8/10

Partnerships & BD8/10

Product Launches (8/10)Product Marketing (8/10)Content & PR (8/10)Community Growth (8/10)Web3 Infrastructure (7/10)Investor Communications (7/10)DAOs (7/10)Customer Research (7/10)Email Marketing (7/10)Events Marketing (7/10)Generative AI Tools (6/10)CRM (6/10)Beehiiv (6/10)Google Analytics (GA4) (6/10)Figma (5/10)

Work Experience

Marketing Manager

Mimic (Programmability layer for fintech)

Mar 2025 — Present

Led end-to-end marketing strategy and developed positioning frameworks for multiple buyer personas (asset managers, wallets, neobanks). Scaled channels organically: X +53%, LinkedIn +50%, Discord +22%. Grew email list from 70 to 2,740+ subscribers (+3,800%) with 35.21% open rate and 5.38% CTR. Produced 30+ high-quality content pieces, contributing to #1 ranking for 'onchain automation'. Managed event marketing at EthCC and Devconnect.

Marketing Manager

Zulu Network (Bitcoin layer 2)

Dec 2023 — Feb 2025

Built the narrative and positioning that closed a $5M Seed Round from Draper Dragon, CGV, Web3.com ventures, and others. Scaled the testnet user base to 770k+ through PR, events, and co-marketing campaigns with major crypto exchanges (Gate, Bybit). Supported 35+ partnerships and managed all marketing operations.

Co-Founder

Juggernaut (DeFi ecosystem)

Aug 2020 — Feb 2025

Secured investment from Binance and AVAX Asia, scaling the ecosystem to $875M FDV and $30.5M peak daily volume. Produced all external communications, launch content, and product narratives across the full product lifecycle. Launched a full product ecosystem from scratch: NFT games, Guild, staking platform, NFT marketplace (one of the earliest on BNB Chain), and DAO.

Web3 Marketing Consultant

Freelance

Apr 2018 — Dec 2024

Advised blockchain startups on go-to-market strategy, user acquisition, and ecosystem growth. Created positioning materials and investor communications that supported $40M+ in collective fundraising. Executed product launch strategies across multiple protocol categories (wallets, DEXes, L1s). Scaled Telegram communities to 20K+ users.

Education

Universidad Internacional de La Rioja

Blockchain Applied to Business

2019 – 2020

Universidad de Málaga

Bachelor's · Criminology

2013 – 2017