Ignacio Llanillo (Nacho)

Web3 Marketing and Growth Leader

📍 Porto, Portugal

Twitter / XDiscord: nacho_lgMessage on Telegram

🟢Aping In

Web3 Marketing and Growth Leader with 8+ years of experience scaling blockchain ecosystems from 0 to mass adoption. Co-founded a Binance-backed project that reached $875M FDV. Expert in go-to-market strategy, brand positioning, and ecosystem growth across DeFi and infrastructure protocols.

Work Preferences

Salary

USD 90,000 – 180,000

Skills

Web3 Marketing9/10

Brand Positioning9/10

Community Growth9/10

Ecosystem Growth9/10

Go-to-Market Strategy9/10

User Acquisition (9/10)DeFi (8/10)Email Marketing (8/10)BNB Chain (8/10)NFT Platforms (8/10)Partnerships & Business Development (8/10)Quest Platforms (8/10)Social Media Growth (8/10)Content & PR (8/10)Ethereum (7/10)Event Marketing (7/10)Tokenomics & Launch Strategy (7/10)Infrastructure Protocols (7/10)DAOs (7/10)Solana (7/10)

Work Experience

Marketing Manager

Mimic

Mar 2025 — Present

Led end-to-end marketing strategy and brand positioning. Scaled X +53%, LinkedIn +50%, Discord +22%. Grew email list from 70 to 2,740+ subscribers (+3,800%). Executed mailing campaigns with 35.21% open rate and 5.38% CTR. Produced 30+ high-quality content pieces contributing to #1 ranking for 'onchain automation'. Led marketing initiatives at EthCC and Devconnect.

Marketing Manager

Zulu Network

Dec 2023 — Feb 2025

Crafted narrative, strategy, and positioning that raised $5M in funding. Developed brand, PR, and marketing campaigns that grew testnet user base to 770k+. Supported 35+ partnerships and managed all marketing operations.

Co-Founder

Juggernaut (JGN)

Aug 2020 — Feb 2025

Secured investment from Binance, Goldman Sachs (CA), and AVAX Asia, scaling the ecosystem to $900M FDV. Scaled $JGN to $200M market cap and $30.5M peak daily volume. Built one of the earliest NFT platforms on BNB Chain. Managed NFT and DeFi product launches including NFT games, Guild, Charity, staking platform, NFT marketplace, and DAO.

Web3 Marketing Consultant

Freelance

Apr 2018 — Apr 2020

Advised blockchain startups on go-to-market strategy, user acquisition, and ecosystem growth. Supported projects that collectively raised $40M+ in funding (Skrumble Network, IOST, NuCypher, and more). Developed marketing, PR, and community strategies across DeFi, NFTs, and infrastructure. Scaled Telegram communities to 20K+ users.

Education

Universidad Internacional de La Rioja

Certificate · Blockchain Applied to Business

2019 – 2020

Universidad de Málaga

Bachelor's · Criminology

2013 – 2017