Growth & Content Operator | GTM and Social Distribution
📍 London, UK
Growth & Content Marketing professional specializing in Web3/blockchain ecosystems. Experienced in GTM campaigns, exchange marketing, influencer/KOL partnerships, content strategy, and community growth. Proven track record managing six-figure budgets, driving high ROI, and scaling engagement across X, Telegram, and other platforms for blockchain-native brands.
Concordium
Mar 2025 — Present
Led exchange GTM campaigns focused on trading activity, volume growth, and user onboarding, managing $160K budget and achieving up to 200× ROI. Coordinated cross-functional launch execution across content, design, and partnerships. Owned X and Telegram growth combining narrative-led content, real-time market alignment, and paid amplification. Built partner enablement via PMF and playbooks. Managed X and Telegram editorial strategy improving organic reach by 30%.
Sustainable ADA
Jul 2024 — Aug 2024
Built a content calendar and ran X campaigns to drive ongoing community engagement for a sustainability-focused blockchain project.
Energyom
May 2024 — Jun 2024
Crafted Litepaper for a DePIN startup, detailing technical insights and project vision.
Drypto Network
Mar 2023 — Apr 2023
Directed content development across social platforms, achieving a 40% boost in user interaction metrics. Aligned content strategy with industry trends and campaign performance using Google Analytics and Hootsuite.
Aurora
Dec 2022 — Oct 2023
Built and ran Aurora India's X content calendar, driving +35% engagement. Partnered with influencers for AMAs, increasing community participation by 25%. Wrote long-form, data-led content and thought leadership pieces that drove +50% target-audience traffic; used SEO and social listening to refine editorial direction.
Permissionless
Oct 2022 — Jan 2023
Orchestrated multi-platform campaigns, boosting Twitter engagement by 45% within three months. Coordinated content production for Web3 events, enhancing brand visibility by 30%. Led strategic collaborations with blockchain influencers, amplifying audience reach and conversions.
FireDrops (Flipkart)
Oct 2022 — Nov 2022
Led Twitter content creation and campaign management for new launches.
GuardianLink
Mar 2022 — Jun 2022
Ran influencer/KOL partnerships to increase brand awareness and engagement by 40%. Built NFT onboarding and education content to improve retention by 45%; managed $50K paid campaigns and improved conversion rate by 20%.
MSc · International Marketing & Management
2024 – 2024
BE · Electronics & Electrical Engineering
2018 – 2022