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Aswin Poornachandran

Creative Marketing Operator | Storytelling, Growth & Audience Engagement

London, UK

๐ŸŸขAping In

Creative marketing operator specializing in Web3/blockchain growth, content strategy, and audience engagement. Experienced across DeFi, NFT, and DePIN projects. Skilled in multi-platform campaigns, influencer/KOL partnerships, community building, and data-driven GTM experimentation. Managed $160K+ budgets with up to 200ร— ROI.

Work Preferences

Salary

GBP 50,000 โ€“ 60,000

Skills

Social Media Management9/10
Content Marketing9/10
Campaign Analytics8/10
Community Management8/10
Influencer/KOL Partnerships8/10
Blockchain/Web3 Marketing (8/10)GTM Strategy (8/10)Growth Strategy (8/10)AI-assisted Marketing Workflows (7/10)Google Analytics (7/10)Hootsuite (7/10)HubSpot (7/10)NFT Onboarding & Education (7/10)Paid Social Advertising (7/10)SEO (7/10)Dune Analytics (6/10)Canva/Photoshop (6/10)SEMrush (6/10)CRM (6/10)WordPress/CMS (6/10)

Work Experience

Marketing Manager

Concordium

Mar 2025 โ€” Apr 2026

Collaborated cross-functionally to execute rapid GTM experiments and iterate based on performance insights, volume growth, and user onboarding, managing $160K budget and achieving up to 200ร— ROI. Wrote long-form editorial, campaign copy, newsletters, and educational content across B2B and community audiences. Led organic social growth and community engagement strategy across owned channels. Helped build partner enablement via PMF and playbooks. Managed X and Telegram editorial strategy improving organic reach by 30%. Ran influencer/KOL partnerships increasing brand awareness and engagement by 40%.

Marketing & Communications Intern

Sustainable ADA

Jul 2024 โ€” Aug 2024

Built a content calendar and ran X campaigns to drive ongoing community engagement for a sustainability-focused blockchain project.

Research & Content Writer

Energyom

May 2024 โ€” Jun 2024

Crafted Litepaper for a DePIN startup, detailing technical insights and project vision.

Marketing Manager

Drypto Network

Mar 2023 โ€” Apr 2023

Directed content development across social platforms, achieving a 40% boost in user interaction metrics. Aligned content strategy with industry trends and campaign performance using Google Analytics and Hootsuite.

Content & Marketing Lead

Aurora

Dec 2022 โ€” Oct 2023

Content and marketing lead role at Aurora.

Growth & Content Marketing Lead

Permissionless

Oct 2022 โ€” Jan 2023

Orchestrated multi-platform campaigns, boosting Twitter engagement by 45% within three months. Coordinated content production for Web3 events, enhancing brand visibility by 30%. Led strategic collaborations with blockchain influencers, amplifying audience reach and conversions.

Twitter Content Manager

FireDrops (Flipkart)

Oct 2022 โ€” Nov 2022

Led Twitter content creation and campaign management for new launches.

Content & Social Media Lead

GuardianLink

Mar 2022 โ€” Jun 2022

Built and executed audience growth strategy across social channels, increasing engagement by 35% and improving brand discoverability. Partnered with creators and influencers to support acquisition and community participation initiatives.

Education

University of Dundee

MSc ยท International Marketing & Management

2024 โ€“ 2024

Sri Venkateswara College of Engineering

BE ยท Electronics & Electrical Engineering

2018 โ€“ 2022