Timilehin Ayelade

Behavioral Marketing Strategist | Brand & Product Marketing

📍 Lagos,Nigeria

Twitter / XDiscord: timii_sznMessage on Telegram

🟢Aping In

Brand and product marketer who molds projects into brands people trust. Analyzes positioning gaps, user psychology mismatches, and broken incentive systems, then builds strategy, messaging, and community architecture that align product value with user success. Combines behavioral science and marketing fundamentals with hands-on execution.

Skills

Web3 Marketing9/10

Behavioral Design9/10

Brand Strategy9/10

Community Building9/10

Community Management9/10

Competitive Differentiation (9/10)Consumer Psychology (9/10)Content Strategy (9/10)Ambassador Program Design (9/10)Go-to-Market Strategy (9/10)Lean Methodology (9/10)Market Positioning (9/10)Messaging Frameworks (9/10)Performance Measurement (9/10)Product Marketing (9/10)User Onboarding (9/10)User Psychology (9/10)DeFi (8/10)

Work Experience

Ambassador & Content Lead

MAIV Finance

Mar 2025 — Jun 2025

Increased pre-launch community growth by 40% through educational content strategy. Created content series explaining DeFi and RWA in accessible language. Built user acquisition funnels based on behavioral psychology. Designed ambassador program structure and scalable onboarding systems. Repositioned platform messaging to emphasize user outcomes.

Marketing Strategist & Community Manager

TopGrass Club

Feb 2025 — Jul 2025

Defined brand positioning and built messaging and community strategy around it. Drove 100% increase in user activity by redesigning engagement systems using user psychology principles. Established 5 partnerships with aligned projects. Designed community structure around status and belonging. Built user onboarding strategy that identified friction points and reduced drop-off.

Independent Project Analyst

Independent

Jan 2025 — Present

Conducting strategic brand and product marketing audits for Web3 projects. Analyzing positioning, user psychology fit, product-market alignment, and community health. Providing repositioning recommendations focused on matching products with users who genuinely need them.