Web3 Social Media & Marketing Specialist
Results-driven Web3 Marketing Strategist with 4+ years of experience leading social growth, community engagement, and event activations across blockchain ecosystems. Proven success building brand visibility, executing co-marketing campaigns, and producing large-scale events that drive measurable user growth and adoption.
Salary
USD 48,000
Spicenet
Jan 2023 — Present
Transitioned from Social Media Lead to Marketing Executive after leading sustained growth and engagement. Executed co-marketing campaigns with top-tier projects including Injective, Plume, Babylon, Citrea, Arch, Hemi, Satlayer, Enso & Symbiotic. Led viral UGC campaigns reaching 1.1M+ impressions (+406%) and 677% engagement growth within first 90 days. Directed content strategy and managed design direction. Created and hosted 'Spicy Takes' livestream series with 20+ founders averaging 700+ live viewers. Hosted 50+ virtual events with 10K+ replays. Led events including BlockFest Africa 2025 (12K+ participants), Unchain Summer 2025, DeFi Summer 2024, and Token2049 Dubai 2025.
WhiteBIT Exchange
Jan 2022 — Jan 2023
Successfully expanded WhiteBIT's community engagement across Europe, contributing to the acquisition of 40,000+ users. Created and executed marketing campaigns to enhance brand presence and drive user growth. Diversified role responsibilities including content creation and strategic marketing to strengthen user retention and platform engagement.
WomenInDeFi
Jan 2021 — Jan 2024
Played a pivotal role in building Africa's largest women-led DeFi community, growing membership to 6,000 and establishing 17 local chapters. Actively managed the community, organizing large-scale events and training 3,000+ women in blockchain and DeFi fundamentals. Advocated for inclusivity and diversity in Web3.
MSc · Digital Marketing & Business Development
Bachelor's Degree · Human Anatomy
? – 2021
Project Management
2023 – 2023