Head of Marketing
📍 Los Angeles, USA
Crypto-native marketer who built the marketing function from zero at StableLab, serving 40+ protocol partners including Uniswap, Aave, and Arbitrum. Specializes in B2B marketing strategy, product marketing, GTM, and content-led growth across DeFi, DAO governance, and tokenization/RWA verticals.
Salary
USD 140,000 – 200,000
StableLab
Jan 2023 — Jan 2026
Built the marketing function from zero at a governance and crypto data infrastructure company serving 40+ protocol partners including Uniswap, Aave, Arbitrum, and Sky. Owned strategy, positioning, and operations end to end. Led product marketing for Forse, a multi-product data platform. Built awareness engine generating 800k+ impressions and 18k+ unique visitors. Grew newsletter to 920+ subscribers and produced 27+ podcast episodes with crypto founders. Drove BD and partnership efforts through content, co-marketing, and IRL events including a 150+ attendee side event at EthCC Brussels.
Boardroom
Aug 2022 — Dec 2022
Stood up content function for governance tooling platform; defined strategy, built production workflows, aligned with product and engineering. Shipped 50+ governance-focused content pieces including newsletters, podcasts, Twitter Spaces, and threads, translating complex protocol governance into accessible narratives.
Orca Protocol
Apr 2022 — Aug 2022
Contributed to pod-based DAO governance model; drafted compensation proposal paying 10+ contributors, defined member roles, and ran weekly coordination calls.
RabbitHole
Jan 2022 — Apr 2022
Led Education workstream with 40+ contributors; ran strategy calls while shipping 10+ educational threads and a 100+ article public database on DeFi and DAO fundamentals.
BS · Financial Analysis
? – 2020