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Aditya Vandkar

Head of Growth

๐Ÿ“ Dubai

๐ŸŸขAping In

Growth leader with 5+ years in Web3/DeFi, specializing in liquid staking protocols. Led GTM strategy at pSTAKE Finance capturing $35M+ TVL, secured Binance integration for 250M+ users, and drove 15x token price surge. Background in product, marketing, and operational architecture across crypto and EdTech.

Work Preferences

Salary

USD 100,000 โ€“ 130,000

Skills

Brand Strategy & Rebranding10/10
Community Management (Web3)10/10
Social Media Management (X/Twitter)10/10
Notion OS / Operations Architecture10/10
Narrative & Content Strategy10/10
KOL / Influencer Marketing (10/10)Growth Marketing (9/10)Go-to-Market Strategy (9/10)Finance Management (8/10)Token Economics & TVL Strategy (8/10)DeFi / Liquid Staking (8/10)Crypto / Blockchain (8/10)Team Leadership (8/10)Paid Advertising (Meta/FB Ads) (7/10)Crisis Communications (7/10)Product Strategy (6/10)Institutional Partnerships / BD (6/10)Data Structures & Algorithms (6/10)Cryptography & System Security (5/10)Distributed Computing (5/10)

Work Experience

Head of Growth

pSTAKE Finance

Jun 2024 โ€” Oct 2025

Led strategic pivot to Bitcoin Liquid Staking, architected GTM for Retail and Institutional products capturing $35M+ TVL and catalyzing 15x token price surge. Secured Binance Mobile App integration (250M+ users), OKX and Bitget integrations, Binance Alpha listing and Binance Research coverage. Directed rebrand and 'โ‚ฟm' movement. Managed Growth team (3 direct reports + 6 agencies) and up to $50k/campaign budget.

Growth and Research Associate

pSTAKE Finance

Jul 2022 โ€” Jun 2024

Generated $25M in net new TVL via GTM and DeFi strategy for ATOM, BNB, OSMO, and DYDX liquid staking launches. Built distribution engine with 90+ ecosystem partners driving 10M+ impressions and 5X surge in daily token trading volume. Led narrative and content strategy, managed 6-account ecosystem on X, and implemented crisis management during 2022 Ankr BNB exploit retaining 90% of TVL.

Product & Marketing Lead

Vidyalankar Infinite

Sept 2020 โ€” Jun 2022

First employee; scaled business from zero to $1M ARR. Built full company operating stack via custom Notion OS. Architected referral program generating $150k/year. Drove 7X surge in DAUs and reduced CAC by 50%. Managed $20k+ in FB Ads spend, grew Instagram from 550 to 26,000+ followers organically. Collaborated with Tech and Design on product features and UX.

Education

Vidyalankar Institute of Technology

B.E. ยท Computer Engineering

2016 โ€“ 2020