Lorenzo Baumgratz

Web3 Business Development & Partnerships

📍 New York

🟢Aping In

$575K+ in revenue generated across 42+ DeFi clients. Employee #1 at MOIC Digital, helped scale from 2 to 40+ people. Working with Balancer since July 2025, joining full-time in 2026 to coordinate ecosystem deployments with partners like Monad. 2.5+ years coordinating between protocol teams, BD, legal, and external agencies.

Work Preferences

Desired role

Partnerships/Ecosystem/BD

Work type

Remote

Skills

Content Strategy10/10

Project Management10/10

Technical Writing10/10

Partnerships & Go-to-Market10/10

DeFi Protocol Marketing9/10

Web3 Business Development (9/10)AMM/DeFi Protocol Knowledge (8/10)DeFi (8/10)Community Management (8/10)Data Analysis (8/10)Operations & SOPs (8/10)Dune Analytics (8/10)Ethereum (8/10)AMM Design (7/10)JavaScript (7/10)Notion (7/10)TypeScript (7/10)FullStack Web Development (5/10)Python (5/10)C++ (4/10)

Work Experience

Marketing Lead

Balancer Labs

Jul 2025 — Present

Planned and executed LBP campaign including an industry report analyzing 961 LBP launches across DeFi, generating 79 downloads and converting 1 protocol partner. Led Balancer's deployment on Monad ecosystem: managed partner relationships, coordinated joint go-to-market with the Monad Foundation, and executed launch campaign end to end. Built Dune Analytics dashboard tracking Balancer V3 protocol metrics. Hosted weekly Office Hours live show. Scaled marketing ops infrastructure: SOPs, approval matrices, content workflows, and stakeholder coordination.

Project Manager / Marketing Manager - Founding Team Member

MOIC Digital

Oct 2024 — Jan 2026

Generated $575K+ in direct revenue across 42+ Web3 clients spanning DeFi, L2s, infrastructure, and wallets. Managed $51K in MRR across 10+ active DeFi protocol clients. Led team of 12 direct reports. Conducted weekly strategic calls with CEOs and CMOs globally. Built Notion-based operations system. Developed talent pipeline; promoted 2 team members to leadership roles and hired 6 analysts.

Crypto Analyst - Founding Team Member

MOIC Digital

Oct 2023 — Oct 2024

Employee #1: Joined 2 founders at inception, helped build operations infrastructure enabling company to scale to 40+ team members. Developed understanding of DeFi protocol mechanics across 30+ projects spanning AMMs, liquid staking, zkRollups, and wallet verticals. Produced technical articles and research reports in English and Portuguese. Executed go-to-market strategies including community management, content creation, and growth campaigns.