Marketing Lead
📍 New York, NY
Marketing Lead with 8+ years driving organic, community-led growth and leading social media and content for consumer tech, AI enabled products and blockchain companies. Known for pairing strong creative taste with rigorous experimentation, scaling social-first brands and communities to hundreds of thousands of users. Deeply fluent in AI, tech, Web3, internet culture, and creator ecosystems.
Desired role
Social Growth Lead or Product Marketing Manager
Work type
Hybrid
Location
New York
Goldon Studios
Aug 2025 — Oct 2025
Advised early-stage teams on community-first launches, creator amplification, and content-driven adoption. Developed launch narratives and social strategies optimized for emerging platforms and crypto-native audiences. Supported experiments across content formats and creator partnerships.
NeoWave Studio
Apr 2025 — Feb 2026
Partnered directly with founders and creatives to shape brand voice, GTM narratives, and growth strategy for AI-powered products and PC & mobile games. Designed organic growth loops rooted in social-native content, product storytelling, and community engagement. Ran measured content and messaging experiments to identify scalable growth levers.
Hape Labs
May 2022 — Feb 2025
Owned growth, social strategy, and community programs across consumer apps, NFT platforms, and AI-powered tools. Scaled global audiences to 400K+ users organically. Built UGC and influencer programs. Drove $1M+ in revenue through brand partnerships with Diesel, Coca-Cola, Jägermeister, and Under Armor.
Hape Labs
Oct 2021 — May 2022
Built and scaled a 500K+ member community, supporting user engagement, retention, feedback loops, and brand advocacy. Managed communications and social content across all platforms (@hapesocial).
CPWEARS
Sept 2016 — Feb 2025
Founded a digital-first lifestyle brand, leading brand positioning, content creation, digital strategy, growth initiatives, and partnerships with Dell, Samsung, Cartier, Grey Goose and more.
BBA · Marketing