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AZ

Anastasia Zaitceva

DeFi Business Development & Ecosystem Partnerships | Liquidity Protocols | On-Chain Finance

๐ŸŸกLurking

Business Development professional with 6+ years in Web3, specializing in ecosystem partnerships, liquidity protocols, and on-chain finance. Track record of securing $100M+ in liquidity commitments and $5M+ in ecosystem grants. Experience spanning tokenized BTC yield protocols, Ethereum data middleware, and blockchain R&D firms.

Work Preferences

Desired role

Business Development

Work type

Remote

Skills

DeFi Business Development9/10
Ecosystem Partnerships9/10
Cross-Protocol Integrations8/10
Liquidity Strategy & Distribution8/10
Market Research & Competitive Analysis8/10
Ecosystem GTM Strategy (8/10)AI-Assisted Research & Workflow Automation (8/10)Grant Acquisition & Proposal Development (8/10)Tokenized Financial Products (8/10)Community & Developer Outreach (7/10)Product & Strategy (7/10)DeFi Governance & Tokenomics (7/10)LLM-Driven Research & GTM Planning (7/10)Blockchain Technology (7/10)UI/UX Collaboration (6/10)CRM & Workflow Automation (6/10)Event Operations (6/10)NFTs & Metaverse Infrastructure (6/10)HubSpot (5/10)Google Analytics (5/10)

Work Experience

Head of Business Development

Syntetika

Feb 2025 โ€” Feb 2026

Led market validation and ecosystem onboarding for a tokenized BTC yield protocol bridging TradFi structured products and DeFi infrastructure. Secured $100M+ in early liquidity commitments, structured collateral and lending integrations with DeFi money markets, built relationships with funds and exchanges, and designed ecosystem GTM strategy focused on institutional DeFi adoption.

Business Operations & Development

Herodotus

Nov 2022 โ€” Dec 2024

Secured $5M+ in ecosystem funding and grants (Optimism, StarkNet, and others). Conducted customer discovery with L2 teams and DeFi protocols, coordinated cross-functional execution between engineering, research, and ecosystem teams, and built internal planning frameworks to align product roadmap with partner ecosystem demand.

Business Developer & Product

Nethermind

Aug 2021 โ€” Aug 2022

Led ops for IRL events including a 200-attendee event delivered in 3 weeks. Conducted market research across NFTs, DeFi, and metaverse infrastructure. Contributed to DeFi governance framework design covering tokenomics and incentives, and supported ecosystem growth through partnerships and developer outreach.

Marketing Manager and Tech Research Specialist

Crypto Mate

Dec 2020 โ€” Aug 2021

Conducted technical research on atomic bridges between Ethereum and Stacks networks. Built research-based content pipelines for DeFi clients, managed marketing campaign rollouts, optimized analytics via Google Analytics and HubSpot, and collaborated with tech teams on UI/UX and growth campaigns.

Education

Emurgo Blockchain University

Blockchain Technology

2021 โ€“ 2022

Swiss School of Hotel Management

Bachelor's degree ยท Hotel Management and Business Administration

2011 โ€“ 2015