Senior Product Marketer
📍 Buenos Aires, Argentina / Lisbon, Portugal
Marketer with 11 years of experience, 5+ focused on product marketing in crypto and B2B SaaS. Previously ran own communications company with a team of 10. Specializes in making crypto products clear and compelling, with expertise in GTM strategy, product positioning, and lifecycle comms. Content creator with 7.8K Twitter followers and 12M+ impressions in 6 months. Uses AI tools daily and thrives in startup environments.
Desired role
CMO
Work type
Remote
Location
Buenos Aires
Salary
USD 130,000 – 180,000
Hastra / Hey Amiko / Provenance Blockchain / TechChain Talent
Dec 2025 — Present
Currently freelancing across multiple clients in Web3 and talent sectors, providing product marketing and go-to-market support.
Sophon
Jun 2025 — Dec 2025
Helped build a consumer crypto app for stablecoin payments from zero. Defined positioning and messaging for a neo-bank on crypto rails. Built messaging frameworks, owned product copy and in-app messaging, designed GTM strategies for feature releases, ran push notification journeys and email flows, supported PLG and sales-assisted motions, and led end-to-end marketing activations including events.
Coinspect
Jun 2024 — May 2025
Grew B2B sales pipeline by 60% through lead scoring, ABM, and targeted outreach. Built sales enablement materials, produced case studies, launched referral programs and new service lines, drove organic traffic through SEO and thought leadership, and improved UX of the Wallet Security Ranking.
Venngage
Sept 2023 — Jun 2024
Led B2B lead generation, raising enterprise sign-ups 25%. Repositioned product bundles, led new feature launches, ran UGC and creator content campaigns reaching 90K+ views, managed and mentored a team of three, and improved segmentation with HubSpot automation.
Gin Tonic Festival
Jan 2022 — Sept 2023
Grew attendance 67% through paid campaigns, influencer partnerships, and data-driven targeting. Led a cross-functional team of 10, secured sponsorships covering 30% of the festival budget, and ran full-funnel event marketing.
Bachelor's · Marketing and Advertising
Creative Art Direction