Timothy McCloud

Systems Builder | Marketing, GTM, Positioning, and Growth for Technical Markets

San Francisco, CA, USA

🔴HODLing

Marketing, GTM, and growth leader helping technical companies turn complex products into clearer positioning, scalable distribution, and measurable adoption. Focused on emerging MCP, A2A, agentic automation, data layers, and control systems as autonomous agents move from demos into production.

Skills

Web3 / Blockchain10/10

Analytics & Data Science10/10

Developer Ecosystem Growth10/10

Go-to-Market Strategy10/10

Growth Marketing10/10

Mobile App Growth (10/10)Paid Digital & Social (10/10)Positioning & Messaging (10/10)Product Marketing (10/10)Subscription & Monetization (10/10)Community Building (10/10)CRM & Lifecycle Marketing (10/10)AI / Agentic Automation (8/10)Sales Enablement (8/10)Content & Thought Leadership (8/10)SEO / ASO / GEO (8/10)Partnerships (8/10)Developer Relations (8/10)The Graph (7/10)Chainlink (7/10)

Work Experience

Head of Marketing/Growth

OpenLedger

Apr 2023 — Present

Built the GTM foundation for AI-native platforms, clarifying ICP, pricing direction, and first commercial motions. Translated ambiguous AI agent capabilities into clear enterprise, developer, and end-user value propositions.

Vice President, Marketing & Developer Relations

Ankr

Feb 2021 — Apr 2023

Led marketing and developer relations programs contributing to growth from 54K active builders to 200K+. Developed enterprise GTM and sales enablement advancing deals with Microsoft, Tencent, and Stellar. Expanded ecosystem adoption through Ankr Academy, thought leadership, hackathons, and a $5M grant program.

Vice President, Marketing and Analytics

Celsius

May 2020 — Jan 2021

Led the TradFi-focused relaunch generating 1,000+ media and KOL mentions. Improved onboarding and lifecycle performance: registrations +66%, KYC pass rate +42%, first deposits +140%, AUM +300%. Built and scaled a 30-person marketing and analytics organization. Contributed to $1B+ market cap growth during tenure.

Head of Growth

OKX

Jul 2018 — May 2020

Led growth across listing, organic, paid, referral, and lifecycle channels contributing to 500K+ funded accounts. Built first automated lifecycle and CRM pipeline for institutional accounts, increasing those accounts 200%. Implemented measurement and funnel diagnostics supporting a 12x increase in first-time deposits.

Manager, Integrated Marketing

Dolby

Jan 2018 — Jun 2018

Defined product positioning and GTM messaging for Dolby Voice by translating integrated hardware, software, and advanced NLP capabilities into clear enterprise value. Launched Dolby's first chatbot. Products: Dolby Atmos, Dolby Voice, Dolby Dimension.

Principal Product Marketing Manager, Creative Cloud Mobile

Adobe

Jan 2016 — Jan 2018

Helped launch Adobe's first AI pilot, Sensei, which later evolved into Adobe Firefly. Generated $20M+ in incremental ARR by leading Adobe's first mobile IAP subscription. Redesigned onboarding and conversion flows, driving a 4x increase in Creative Cloud subscription trials. Products: Sensei, Firefly, Photoshop, Lightroom, Mix, Fix, Aviary.

Consultant, Mobile/App Growth

Multiple Apps (Kids, Education, Games)

Jan 2015 — Jan 2016

Advised consumer app companies on acquisition, retention, and monetization strategy.

Director, Marketing

Playstudios

Jan 2013 — Jan 2015

Built the company's marketing function as the first hire, growing the team to 12. Managed a $20M acquisition budget while maintaining an 8x LTV:CAC ratio and helping drive 100M+ installs across iOS and Android. Products: myVegas Slots, myVegas Blackjack, Konami Slots.

Sr. Manager, SOCOM (Social, Online, Community)

Electronic Arts

Jul 2011 — Dec 2012

Reduced paid search spend by $250K per month and improved digital purchase performance through SEO and multivariate testing. Products: Battlefield 3, Need for Speed: The Run, Reckoning, Secret World, Crysis 3, Star Wars: TOR.