André Caldeira

Built the PMM function from scratch for an enterprise infrastructure platform securing $12B+ in assets. Defined ICP, developed positioning for institutional buyers, set up HubSpot attribution tracking. Led GTM for an institutional product launch attracting $2B+ in new deposits. Executed ABM and co-marketing programs with Ledger, Fireblocks, Lido, Canton Network, and TON — generating 2M+ impressions and 100+ sales qualified leads at 25% conversion. Built competitive analyses and sales enablement materials for BD team.

Boutique agency specializing in growth, content, and fundraising strategies for Web3 projects. Advised early-stage crypto projects on narrative strategy, helping teams raise $10M+ in 2024. Directed GTM content for major campaigns including Fleek's CoinList sale ($7M+ raised).

Co-founded a boutique growth and GTM consultancy serving high-growth technology platforms. Advised B2B SaaS companies on pricing, competitive positioning, and go-to-market. Repositioned Fleek's product resulting in $7M crowd fundraising. Developed multi-channel launch campaigns for OKX, Lombard, Ankr, and Flipside Crypto. Built inbound and outbound programs sourcing 20+ clients and generating $1M in directly attributable revenue.

Led full-funnel content and growth campaigns for L1/L2 ecosystems including Solana, Aptos, Sei, NEAR, and Avalanche. Scaled Twitter reach from 400K to 6.6M monthly impressions. Managed KOL strategy, event marketing, and generated 500+ qualified B2B leads.

Led GTM from inception through launch for a prediction marketplace that raised $5M seed. Owned competitive positioning, brand identity, and acquisition funnels. Grew community from 0 to 40K+ users and 1M+ monthly impressions. Managed $500K marketing budget and a team of 3 direct reports plus multiple agencies.

Led all marketing and product positioning for Avalanche-based digital asset marketplace. Built content-led community from 0 to 40K+ users with 1M+ monthly impressions. Owned GTM strategy, brand identity development, and cross-functional collaboration.

At an AI data and intelligence platform backed by Republic, DCG, and Galaxy Digital ($65M raised). Generated 500+ B2B leads with 15% converting to sales meetings, including Fidelity Investments (>$100k ARR). Developed product messaging for institutional buyers. Grew social reach from 400K to 6.6M monthly impressions. Built competitive analyses and sales enablement materials displacing legacy data platforms in enterprise deals.

Managed $30M+ in annual ad spend across Meta, Google, TikTok, and affiliate channels for fashion, beauty, and consumer goods brands. Led product launches reaching $1M+ in monthly revenue. Built influencer and A/B testing frameworks that became standardized playbooks across the client portfolio.

Managed and optimized $30M+ in digital ad spend for consumer brands. Led DTC product launches achieving $1M+ monthly revenue. Designed large-scale influencer programs and built integrated growth campaigns across Meta, Google, TikTok, and affiliate platforms.

Supported go-to-market strategy for early-stage Web3 and fintech ventures. Led PR and marketing initiatives to increase brand visibility through targeted campaigns and crypto-native media coverage.

Shanghai University

Finance