Product Marketing Manager
Lisbon, Portugal
Product marketing leader with 6+ years building GTM from scratch for crypto companies. Owns positioning, competitive intelligence, ABM programs, and sales enablement across enterprise products. At P2P.org, built the PMM function from zero for an institutional platform securing $12B+ in assets, ran campaigns with Ledger and Fireblocks, and helped bring in $2B+ in new deposits.
Desired role
Product Marketing Manager
Work type
Remote
Location
Remote
Salary
USD 180 – 200
P2P.org
May 2025 — Present
Built the PMM function from scratch for an enterprise infrastructure platform securing $12B+ in assets. Defined ICP, developed positioning for institutional buyers, set up HubSpot attribution tracking, led GTM for a product launch attracting $2B+ in new deposits, designed ABM and co-marketing programs with Ledger, Fireblocks, Lido, Canton Network, and TON generating 2M+ impressions and 100+ SQLs, and built competitive landscape analyses and sales enablement materials.
W3bchain
Jan 2024 — May 2025
Boutique growth and GTM consultancy. Advised B2B SaaS companies on pricing, competitive positioning, and go-to-market. Repositioned Fleek's product resulting in $7M crowd fundraising. Developed multi-channel launch campaigns for OKX, Lombard, Ankr, and Flipside Crypto. Built inbound/outbound programs sourcing 20+ clients and $1M in attributable revenue.
Flipside Crypto
Jan 2022 — Jan 2024
AI data and intelligence platform ($65M raised). Generated 500+ B2B leads with 15% converting to sales meetings, including Fidelity Investments. Developed product messaging for institutional buyers. Grew social reach from 400K to 6.6M monthly impressions. Built competitive analyses and sales enablement materials for enterprise deals.
Spark
Jan 2022 — Dec 2022
Prediction marketplace that raised $5M seed. Led GTM from inception through launch including competitive positioning, brand identity, and acquisition funnels. Grew community from 0 to 40K+ users and 1M+ monthly impressions. Managed $500K marketing budget and a team of 3 direct reports and multiple agencies.
Ghost Media
Jan 2021 — Jan 2022
Performance marketing firm scaling consumer and e-commerce brands. Managed $30M+ in annual ad spend across Meta, Google, TikTok, and affiliate channels. Led product launches reaching $1M+ in monthly revenue. Built influencer and A/B testing frameworks that became standardized playbooks across the client portfolio.
Bachelor · Business Administration
Finance