Maryam Mahjoub
Marketing & Growth Executive in Web3, Blockchain, Crypto, AI
Remote, Canada
Strategic Growth & Operations Leader with 7 years in Web3 and 12 years in B2B SaaS, specialized in scaling decentralized foundations and high-growth protocol ecosystems. Launched the operational marketing department for the Cardano Foundation, established Hyperledger Besu as lead contender against Fabric for ConsenSys, and helped deliver $40M in annual revenue (32% increase) for SIMBA Chain.
Work Preferences
Salary
USD 200,000 – 300,000
Skills
Work Experience
Company COO and Portfolio CMO
ForceField Digital (owned by Kenetic Capital)
Jul 2024 — Present
Leading an 8-person full-service growth and marketing agency focused on Web3. Ensure day-to-day operational performance, manage vendors (KOLs, design agencies, developers), drive GTM strategies for 8+ clients including Horizen, zkVerify, and Limewire. Helped zkVerify prepare for TGE; grew $LMWR DTV by 61.5% and token by 108%. Led global developer acquisition strategies resulting in 500+ developers and 50+ projects building on zkVerify.
Chief Marketing Officer & Partner Lead
SIMBA Chain
Feb 2022 — Jun 2024
Led a 4-person team for an enterprise blockchain solution in supply chain, healthcare, and government. Drove product-market fit strategies, developed Series B investment content, helped achieve $40M annual revenue target, improved MQL-to-SQL conversions from 8% to 20%, reduced CAC, and was elected Hyperledger Marketing Co-Chair for 2023.
Chief Marketing Officer
Verasity
May 2021 — Feb 2022
Managed cross-functional workstreams across Product, Engineering, Legal, Treasury, and Sales. Grew wallet holders from 130K to 300K+ in 6 months, hitting 3 all-time highs for $VRA. Led partnerships with Axie Infinity and Riot Games. Keynote at Synopsis2021; wrote articles for The Drum.
Head of Marketing
Cardano Foundation
May 2020 — Feb 2021
First marketing hire; launched the Marketing department and GTM strategy. Hired and managed a 5-person team. Led multi-audience strategy for community, investors, developers, institutions, and enterprises. Surpassed stake pool operator target (3000+ vs. target of 800). Grew $ADA from $0.06 to $0.80 and market cap from $1.9B to $40.7B.
Head of Marketing - PegaSys
ConsenSys
Mar 2019 — May 2020
Established marketing & growth departments for PegaSys, the protocol arm of ConsenSys. Led brand development for 3 L1 products including Hyperledger Besu and Teku. Organized events like Devcon 5, Sibos, and Consensus. Developed lead generation strategy attracting SWIFT, Hitachi, and Ford. Launched new website and content strategy.
Management Consultant
Mahjoub Consulting
Jan 2017 — Jan 2021
Worked with clients including HL7, Komodo Health, and Soramitsu to drive marketing and acquisition goals, reduce CAC, hit revenue targets, and improve operational workflows. Deployed enterprise software (Salesforce, Pardot, HubSpot), launched Polkaswap DEX, and increased Soramitsu's social media presence by 200%.
Marketing VP (promoted from Director)
Interfaceware
Jan 2015 — Jan 2017
Led product marketing, partner marketing, and acquisition strategy for a healthcare integration SaaS provider. Managed a 5-person team. Routinely exceeded $9M annual revenue target, increased website lead generation by 63% in one year, and improved marketing lead conversion to 40%.
Senior Manager, Partner Program
Canada Post
Jan 2011 — Jan 2014
Led the Partner Program for printers, mailers, and marketing agencies. Managed a 5-person team and $200K operating budget within a 40,000-person organization. Achieved annual net new revenue targets by 130%+, expanded partner base from 350 to 650+, and boosted partner searches from 850 to 3000+/month.
Manager, Channel Marketing
Faronics
Jan 2010 — Jan 2011
Managed channel marketing for a B2B enterprise security SaaS company. Exceeded revenue targets ranging from $2M to $5M in new revenue per channel team, reduced CAC by 15%+, and improved conversion rates.
Education
University of British Columbia
Project Management
IBM (Coursera)
Introduction to DevOps
University of Denver
MSc · Healthcare Leadership
2016 – 2017